Traffic Sources
Podcast Guest Appearances (150+ episodes)
Mark's podcast schedule — every guest gets a follow-up sequence → invited to next TT call with an exclusive VIP link they can share with their audience. Long-game traffic. Repurpose clips for LinkedIn + YouTube.
→ VIP TT Invite
Traffic
JV
Partner-Driven Traffic · Affiliate Commissions · GHL Tracked
JV Partners & Affiliates
Certified coaches · Past students · Complementary organizations · Each gets unique GHL affiliate link
PartnerTraffic Source
Who Are the Affiliates
- Quantum Life Accelerator graduates (top tier)
- Past students who've taken Basics or above
- Chiropractors, naturopaths, wellness practitioners
- Faith-based personal development communities
- Coaching certification organizations
- Corporate wellness + leadership consultants
What They Promote
- Transformational Tuesday — weekly swipe files provided
- Webinar (Basic Essentials) — 50% commission incentive
- Live events (How to Wow, Body Electronics)
- Podcast guest VIP link to invite their audience to TT
- Lead magnet opt-in (coming Q2)
Commission Structure
- Tier 1: 5% on direct referral sales
- Tier 2: 3% on Tier 1 referral's sales
- Basic Essentials: 50% (self-serve, async)
- All tracked + automated in GHL
- Replacing manual Zoho/spreadsheet process
- Payouts automated — no more manual Zelle
JV Partner Engine
- Engage JV Broker to accelerate partner acquisition
- Cross-promotion: 5-day email swap with partner lists
- Each partner gets media kit + swipe files + GHL link
- Partner-specific landing pages track attribution
- Hidden slug in form captures lead source on signup
Priority
Automate commissions in GHL before recruiting new partners. Get the system clean, then scale outreach. Best first recruits: Quantum Life Accelerator grads and Body Electronics alumni — they already believe in the method.
Lead Magnet
LM
Top of Funnel · Not Yet Built
"The 5 Words That Are Secretly Running Your Life"
Downloadable PDF or short video series · Introduces the conscious language concept
FreeLead Magnet
What It Does
- Cold traffic opt-in — gives email in exchange
- Introduces the conscious language concept
- Builds curiosity and desire to experience QLT firsthand
- Triggers automated email nurture sequence
Traffic Sources for This
- LinkedIn + Facebook posts from Mark
- JV partner email blasts (affiliate links)
- Podcast appearances by Mark
- Facebook Group "Notify Me" flow
What Comes Next
- Thank-you page → invite to Facebook Group
- 7-email nurture sequence → Transformational Tuesday
- CTA into Transformational Tuesday or Abracadabra
Build Priority
Phase 2 item — build after core funnel is stable. Asset needs: opt-in landing page, thank-you page with FB Group redirect, 7-email welcome sequence.
Enters Community
Tier 1 · Free — Attract & Experience
Community
FB
Warm-Lead Hub · Always Open
Facebook Group — The QLT Community
Central fishing pond · Weekly TT announcements · Movement identity hub
FreeCommunity
What Goes Here
- Weekly TT call announcements (every week, no gaps)
- Class wins + student testimonials
- Mark mini-lessons (5–7 min videos)
- Launch countdown content (Pressure Launch Plan phases)
- Ask Campaign surveys to shape messaging
Who's in Here
- Warm leads not yet in a class
- Past students staying in the conversation
- Potential affiliates exploring partnership
- Professionals considering coaching track
- Podcast guests post-follow-up
Pressure Launch Phases
- T-21 to T-15: Warm-up — "Notify Me" list build
- T-14 to T-8: Group launch + early access buildup
- T-7 to T-1: Pressure sequence, webinar promo
- T0: Launch Day — webinar premieres in group
- T+1 to T+6: Close week + cart close urgency
Now Action
Fill this group weekly. Affiliates get swipe files to promote TT calls. LinkedIn posts from Mark every Tuesday. This is the funnel mouth — keep it wide open.
Free Call
TT
Weekly · Every Tuesday · 1.5 hrs Zoom
Transformational Tuesday
Topic-based · Live QLT demo · Rotating hosts (Mark / Michelle / Natasha / Nikki) · Rotating weekly CTA
FreePrimary Entry
Traffic In
- Facebook Group weekly announcement
- Affiliate swipe files (weekly)
- Mark + Michelle LinkedIn posts
- Lead magnet nurture email CTA
- Podcast guest follow-up sequence
On the Call
- Topic-based transformation content
- Live QLT demonstration with participants
- Real coaching in real time
- Soft CTA at the end (varies weekly)
Post-Call (Dawn via GHL)
- Recording sent to all registrants within 24 hrs
- Summary email with one focused CTA (matches that week's goal)
- CTA varies by what class needs filling
Rotating Weekly CTA Logic
Abracadabra needs filling → CTA Abracadabra ($497) · How to Wow upcoming → CTA How to Wow ($2,997) · Basics upcoming → CTA Basics · $6,997 Program launch → CTA Discovery Call · Default → Abracadabra always
TT Format
IC
Goal-Specific · Any Day of the Week · TT Style Format
Ignition Calls
Focused, goal-driven TT-style calls — run any day as needed. One format, one clear CTA, one outcome.
FreeAll Formats
How It Works
- Same live Zoom format as Transformational Tuesday
- Runs any day of the week — not limited to Tuesdays
- Each call has one specific goal and one CTA
- Scheduled on-demand when we need to fill a class or launch something
- Promoted via affiliates, JV partners, and Facebook Group
Goal-Based Variations
- Standard TT → CTA Abracadabra (default)
- How to Wow TT → CTA How to Wow ($2,997)
- Body Electronics TT → CTA Body Electronics ($5,997)
- Webinar lead-in TT → CTA Webinar registration
- Quantum Life Accelerator TT → CTA Breakthrough Session
Operations
- Affiliates get a specific swipe file per TT goal
- JV partners promote relevant TT to their list
- Podcast guests get VIP link to invite their audience
- GHL landing page per call type with hidden affiliate slug
Key Principle
Same energy as TT. Different day, different goal. Ignition Calls are scheduled when there's something specific to fill or launch — not on a fixed schedule, but with a clear purpose every time.
Breakthrough Session Booked (GHL Calendar)
Conversion
BS
Coaching Conversation · 1-on-1 · Natasha-led · GHL Calendar
The Breakthrough Session
Diagnose before prescribe · Coach first, guide to best-fit path · Podcast guests also funneled here
KeyConversion Point
Entry Questions
- How did you find us?
- What drew you in — what got your attention?
- What are you looking to shift?
- What have you already tried?
Sales Approach
- Coach first — demonstrate a mini-experience
- Speak the Encompass language (QLT, conscious language)
- Guide toward best-fit rung on the ladder
- Guide toward a set package (all packages in GHL)
- Present Quantum Life Accelerator for right candidates
Booking Sources
- TT post-call follow-up email CTA
- Website "Discovery Call" button
- Podcast guest 2-call follow-up sequence
- Affiliate / student referrals
- Facebook Group CTA posts
Outcome Goal
Guide to the right set package in GHL. For Quantum Life Accelerator → send to application/intake. Always present $497 Abracadabra as safest first step if undecided.
Purchases First Product
Tier 2 · Entry — $197 to $997 · Self-Serve + First Live Experience
Self-Serve
01
Asynchronous · No Live Coach
My Words Shape My World
Recorded version of Abracadabra content · Included with How to Wow purchase as bonus
$197Self-Serve
What It Is
- Recorded, self-paced (asynchronous)
- Covers the core Abracadabra content
- Gifted FREE to How to Wow students as a bonus
- No live coach — pure content delivery
Pricing Logic
- Previously $444 — still overpriced vs Abracadabra ($497 with live coach) as self-serve
- Now $197 — positions correctly as self-serve entry
- Natural upgrade: "Want live coaching? Join Abracadabra"
CTA → Abracadabra ($497)
This is the gateway drug. After completing this self-serve version, the natural next step is: "Now experience it live with a coach."
★ Primary CTA
02
2 Zoom Sessions · 2hrs Each · $497 · Add 1:1 for $297
Abracadabra — I Create With My Words
Live group class · Power of language & words · Intro to the Basics method · Optional 1-on-1 upsell
$497Was $177
What It Is
- 2 live Zoom sessions, 2 hrs each
- Live group coaching with Natasha
- Focus: power of language and conscious words
- Natural intro to The Basics
Upsell Option
- Add 1-on-1 coaching session → ask for more
- Present both options on every call
- Upsell price: +$297 (1:1 coaching session add-on)
- Always recommend the upsell on discovery calls
Pricing Note
- $497 class only · $794 with add-on 1:1 coaching session ($297)
- My Words Shape My World ($197 self-serve) now correctly sits below
- Basics ($1,997) now cleanly positioned above
CTA → The Basics ($1,997)
Post-Abracadabra email sequence: "Here's what you just experienced. Here's what's next." Leads naturally to The Basics.
Ascends the Ladder
Webinar — Entry Point into Basic Essentials · Being Built with Mark
Webinar
WB
Evergreen After Launch · Built with Mark · JV-Promoted
The QLT Webinar
Promotes Basic Essentials ($997) · 50% affiliate commission · JV partners + TT leads drive registrations
$997Offer Made
What It Does
- Live webinar with Mark — premieres, then goes evergreen
- Breaks false beliefs about lasting transformation
- Demonstrates QLT through Mark's story + client results
- CTA: purchase Basic Essentials ($997)
- Post-purchase: sales team follows up → Quantum Life Accelerator
Traffic Sources
- JV partners email their list (affiliate links)
- TT attendees → invited to register
- Facebook Group announcement + countdown
- Podcast guest VIP links (invite their audience)
- Lead magnet email nurture sequence CTA
Affiliate Commission
- 50% commission on Basic Essentials ($997)
- = $498.50 per sale for affiliates
- High commission justified by self-serve / async delivery
- Major JV incentive — easy to promote, high payout
- Tracked via GHL affiliate slug on registration link
Build Checklist
- Webinar script (Perfect Webinar framework) with Mark
- Registration + thank-you page in GHL
- Replay + evergreen version after live premiere
- JV partner media kit (copy, graphics, affiliate link)
- Post-purchase sales team sequence → Quantum Life Accelerator
Two-Step Close
Webinar → Basic Essentials purchase ($997) → Sales team follow-up call → Quantum Life Accelerator ($6,997). The webinar does the education. The sales team does the close on the big offer. Body Electronics available as add-on at $4,997 (retail $5,997).
Webinar CTA → Basic Essentials
Tier 3 · Self-Serve Core — $997 · Webinar-to-Purchase
Self-Serve
03
Asynchronous · Self-Paced · GHL Hosted
Basic Essentials
Recorded information portion of The Basics · Module 1 gifted to affiliates to share · Upgraded by joining The Basics live
$997Self-Serve
What It Is
- Recorded clips from multiple Basics classes (Michelle + Emily)
- The information/presentation portion only — not the coaching
- Module 1 gifted to affiliates to share with their list
- Zero upsells after Module 1 so far — needs messaging fix
Messaging Opportunity
- Currently positioned casually — has room to be elevated
- Should be framed as a valuable standalone AND a preview of the live experience
- The Basics ($1,997 live) is the natural "upgrade" CTA
CTA → The Basics ($1,997) + Quantum Life Accelerator Sales Team
BE buyers enter a sales team follow-up sequence — warm outreach to qualify and move them toward the Quantum Life Accelerator ($6,997). "You've started the foundation. Let's talk about what it would look like to accelerate all of it."
Core Transformation
Tier 4 · Core Live Programs — $1,997 to $2,997
Live · Zoom
04
4 weeks · 8 sessions · 2hr each + 1:1 coaching call
The Basics
Core transformation · Every 4–6 weeks · No prerequisites · Prerequisite for Applied Basics
$1,997Was $1,477
Format
- 2 hrs × 2x/week × 4 weeks = 8 total Zoom sessions
- Plus 1 x 50-min 1:1 coaching call
- Presentation + live coaching woven throughout
- Prerequisite for Applied Basics, The Core, all advanced work
CTA → Applied Basics ($2,997) or $6,997 Quantum Life Accelerator
Live · Zoom
05
6 weeks · 12 sessions · Prereq: The Basics
Applied Basics
2hr × 2x/week × 6 weeks + two 50-min 1:1 coaching calls · Prerequisite: The Basics
$2,997
Format
- 2 hrs × 2x/week × 6 weeks = 12 total Zoom sessions
- Plus 2 × 50-min 1:1 coaching calls
- Prerequisite: The Basics
- Prerequisite for: The Core / QLT Cert & Biz Launch
CTA → From How to Wow (live event) or $6,997 Coach Track
Live Events + High Commitment
Live Events — In-Person Intensives
Live Event
LE1
3-Day In-Person · Includes My Words Shape My World
From How? To WOW!
Prereq: My Words Shape My World (included) · Group prep call · Eye photos + Eye Talk session
$2,997Was $2,000
What's Included
- 3-day in-person live class
- 2-hr group prep call pre-event
- Eye photos + Eye Talk session
- "My Words Shape My World" ($197) included as bonus
Operations Note
- Add hotel + logistics info to sales page (most-asked pre-purchase question)
- TT call (goal: How to Wow) is the primary front-end for this class
- Next dates: coordinate with Natasha / Michelle
CTA → Quantum Life Accelerator ($6,997)
Live Event
LE2
9 weeks total · 4.5-day In-Person · Food & Lodging Included
Body Electronics
4 wks prep: 3× 1:1 coaching + group prep call + supplements · 4.5-day live · 4 post-class group calls
$5,997Premium Event
Timeline (Critical)
- This is a 9-WEEK course — not just the live dates
- Mineral/supplement prep starts 4+ weeks before live
- Communicate start date as 4 weeks before live dates (prep begins immediately)
- 1-on-1 sessions must be scheduled early — no cramming
Operations
- Mark handles location + people logistics
- Dawn/Crystal: hotel rates, meeting spaces, food
- Add hotel info to sales page pre-purchase
- Dawn sends 1:1 scheduling email immediately after cart closes
Post-Class
- 4 weekly follow-up group calls
- Best affiliate candidates come from here
- Plant the seed: "Want to teach this?"
- Natural pipeline for Quantum Life Accelerator
CTA → Quantum Life Accelerator ($6,997) or QLT Cert & Biz Launch ($14,997)
Certification & Business Launch
Tier 5 · Quantum Life Accelerator — $6,997 Bundle · Coaching Readiness Track
★ New Offer · Being Built Now · Q2 Revenue Priority
The Quantum Life Accelerator
Coaching readiness bundle · My Words + The Basics + Applied Basics + From How to Wow · Private onboarding call with Natasha · QLT Signal App — Founding Member access
$6,997
Bundle · 4 Programs
Click to expand
What's Included
- My Words Shape My World ($197 value) — recorded, self-paced · covers core Abracadabra content
- The Basics ($1,997 value) — 2hr × 2x/wk × 4 weeks · 8 live Zoom sessions · 1 × 50-min 1:1 coaching call
- Applied Basics ($2,997 value) — 2hr × 2x/wk × 6 weeks · 12 live Zoom sessions · 2 × 50-min 1:1 coaching calls
- From How to Wow ($2,997 value) — 3-day in-person live event · 2-hr group prep call · Eye photos + Eye Talk session included
- Private onboarding call with Natasha ($497 value)
- QLT Signal App — Founding Member access (coming Q2)
- Total value $8,685+ · Bundled at $6,997
Body Electronics Add-On
- Body Electronics available at $4,997 (retail $5,997)
- 9-week in-person intensive · Prep + live + post-class support
- Stack before or after completing the QLA bundle
Who This Is For
- People who've experienced TT or a Breakthrough Session and are ready to commit
- Those who want a structured, guided path through the full QLT curriculum
- Coaches or practitioners who want to add QLT tools to their existing work
- Anyone ready to invest in a deep, lasting personal transformation
- Body Electronics graduates wanting to go deeper into the language + body connection
- Those who want to develop real coaching skills — not just consume content
Ascension Path Beyond
- QLT Certification & Business Launch Program ($14,997)
- The Advanced Class ($15,997)
- Master's/PhD via Aidan University (~$60K)
Certified → Becomes Affiliate · Feeds Traffic Back to Stage 01
The Flywheel — Affiliate + Community Engine
Affiliate Program + Facebook Community
Certified coaches + past students → advocates → traffic back to Transformational Tuesday
▾ Expand
Tier 6 · QLT Certification & Business Launch Program — $14,997 · Prereq: QLA
Certification Track · Biz Op Layer · Prereq: Quantum Life Accelerator
QLT Certification & Business Launch Program
The Core (15 weeks) · Leadership Facilitator Training · QLT Certification · White-label GHL · Full biz op layer
$14,997
Full Cert Program
Click to expand
What's Included
- The Core ($13,333 value) — 15 weeks · 30 sessions · 2hr 2x/wk · unlimited laser coaching calls
- Leadership Facilitator Training ($1,997 value) — 2 sessions · 4-5 hrs each · for coaches learning to lead group classes
- QLT Certification upon completion
- Total program value $15,330+ · Bundled at $14,997
Business Opportunity Layer
- White-label GoHighLevel CRM (own branded system)
- Lead magnet funnel built for them
- Email sequences + swipe files included
- Professional graphics for Facebook page
- Training on how to run Abracadabra-style classes
- Listed as certified QLT coach on Encompass Life site
- Tier 1 affiliate commissions (5%) on all product referrals
- 50% commission on Basic Essentials referrals ($498.50/sale)
Who This Is For
- QLA graduates ready to turn their transformation into a business
- Coaches and practitioners who want official QLT certification + a launch-ready system
- Healthcare professionals (chiros, naturopaths, therapists) adding a certified modality
- People who want to run their own Abracadabra-style classes or group programs
- Anyone who wants the tools, the brand infrastructure, and the affiliate income stream — not just the training
Ascension Path Beyond
- The QLT Practitioner Series ($11,997) — Sacred Body Signals · Eye Talk · Powerful Presentations
- The Advanced Class ($15,997)
- Master's/PhD via Aidan University (~$60K)
- Certified coaches enter affiliate flywheel
🔧
GoHighLevel White-Label: Each certified coach gets their own branded GHL instance — their CRM, their calendar, their funnels. Encompass Life remains the engine behind it.
Somatic Specialization Track
Tier 7 · The QLT Practitioner Series — $11,997 · Prereq: QLT Cert & Biz Launch
Somatic Specialization · Body · Sight · Speech · Prereq: QLT Cert & Business Launch
The QLT Practitioner Series
Sacred Body Signals · Eye Talk · Powerful Presentations · Advanced somatic and communication tools for certified QLT coaches
$11,997
3 Specialization Programs
Click to expand
What's Included
- Sacred Body Signals ($4,997 value) · 2hr × 2x/wk × 6 weeks · 12 sessions · unlimited laser coaching calls · Prereq: QLT Cert
- Eye Talk ($4,997 value) · 2hr × 2x/wk × 6 weeks · 12 sessions · unlimited laser coaching calls · Prereq: Sacred Body Signals
- Powerful Presentations ($3,997 value) · 2hr × 2x/wk × 5 weeks · 10 sessions · unlimited laser coaching calls · Prereq: Eye Talk
- Total individual value $13,991 · Bundled at $11,997
What Each Program Develops
- Sacred Body Signals — reading the body's language signals · somatic pattern recognition · advanced coaching tool
- Eye Talk — iridology-adjacent eye reading · maps emotional + physiological patterns · deep diagnostic layer
- Powerful Presentations — leading transformational group experiences · stage presence · conscious communication mastery
Who This Is For
- Certified QLT coaches ready to deepen their somatic toolkit
- Practitioners who want to read the body at a deeper level
- Coaches preparing to lead group classes and live events
- Anyone building toward The Advanced Class or Master's/PhD
Ascension Path Beyond
- The Advanced Class ($15,997)
- Master's/PhD via Aidan University (~$60K)
Advanced Mastery Path
Tier 8 · Advanced Mastery — $15,997 to ~$60K
Mastery
AC
Advanced Class · Master's · PhD — For the Most Committed
The Advanced Class → Master's/PhD
Prereq: QLT Practitioner Series · Advanced Class ($15,997) · Master's/PhD via Aidan University (~$60K) · Category differentiator no competitor can match
$60K+Full Path
The Advanced Class ($15,997)
- Deepest live QLT training available
- 30 sessions · Prereq: QLT Practitioner Series
- Small cohort · High-touch
Master's / PhD (~$60K)
- Offered via Aidan University
- Unique differentiator — no competitor can match this
- Dedicated "For Professionals" funnel coming Q2
- Target: coaches, therapists, healthcare practitioners
Marketing Note
The Master's/PhD is the biggest untapped asset. It's a category differentiator no competitor can claim. Build a dedicated "For Professionals" funnel in Q2 targeting coaches, therapists, and healthcare practitioners.
Priorities — Next 30–60 Days · Stabilize. Prepare the Ground. Launch.
Week 1–2 · Foundation
- Build TT funnel in GHL (signup → booking form)
- Set up affiliate system + swipe files in GHL
- Weekly TT call schedule locked in
- Podcast guest 2-call follow-up sequence live
- Marianne + Shawn in GHL with admin access
Week 2–4 · Optimization
- Intro Calls added to public website
- Hotel/logistics info added to sales pages
- Post-TT follow-up email sequence automated
- Revised pricing live (Abracadabra $497, My Words $197)
- LinkedIn cleanup + consistent posting plan for Mark
Q2 · Scale
- Quantum Life Accelerator program designed + launched
- Lead magnet "5 Words" PDF built + opt-in live
- Pressure Launch Plan Phase 1 begins
- First JV partner cross-promotion
- "For Professionals" PhD funnel started