Traffic Sources
Podcast Guest Appearances (150+ episodes)
Mark's podcast schedule — every guest gets a follow-up sequence → invited to next TT call with an exclusive VIP link they can share with their audience. Long-game traffic. Repurpose clips for LinkedIn + YouTube.
→ VIP TT Invite
Traffic
JV
Partner-Driven Traffic · Affiliate Commissions · GHL Tracked
JV Partners & Affiliates
Certified coaches · Past students · Complementary organizations · Each gets unique GHL affiliate link
PartnerTraffic Source
Who Are the Affiliates
- Quantum Accelerator graduates (top tier)
- Past students who've taken Basics or above
- Chiropractors, naturopaths, wellness practitioners
- Faith-based personal development communities
- Coaching certification organizations
- Corporate wellness + leadership consultants
What They Promote
- Transformational Tuesday — weekly swipe files provided
- Webinar (Basic Essentials) — 50% commission incentive
- Live events (How to Wow, Body Electronics)
- Podcast guest VIP link to invite their audience to TT
- Lead magnet opt-in (coming Q2)
Commission Structure
- Tier 1: 5% on direct referral sales
- Tier 2: 3% on Tier 1 referral's sales
- Basic Essentials: 50% (self-serve, async)
- All tracked + automated in GHL
- Replacing manual Zoho/spreadsheet process
- Payouts automated — no more manual Zelle
JV Partner Engine
- Engage JV Broker to accelerate partner acquisition
- Cross-promotion: 5-day email swap with partner lists
- Each partner gets media kit + swipe files + GHL link
- Partner-specific landing pages track attribution
- Hidden slug in form captures lead source on signup
Priority
Automate commissions in GHL before recruiting new partners. Get the system clean, then scale outreach. Best first recruits: Quantum Accelerator grads and Body Electronics alumni — they already believe in the method.
Lead Magnet
LM
Top of Funnel · Not Yet Built
"The 5 Words That Are Secretly Running Your Life"
Downloadable PDF or short video series · Introduces the conscious language concept
FreeLead Magnet
What It Does
- Cold traffic opt-in — gives email in exchange
- Introduces the conscious language concept
- Builds curiosity and desire to experience QLT firsthand
- Triggers automated email nurture sequence
Traffic Sources for This
- LinkedIn + Facebook posts from Mark
- JV partner email blasts (affiliate links)
- Podcast appearances by Mark
- Facebook Group "Notify Me" flow
What Comes Next
- Thank-you page → invite to Facebook Group
- 7-email nurture sequence → Transformational Tuesday
- CTA into Transformational Tuesday or Abracadabra
Build Priority
Phase 2 item — build after core funnel is stable. Asset needs: opt-in landing page, thank-you page with FB Group redirect, 7-email welcome sequence.
Enters Community
Tier 1 · Free — Attract & Experience
Community
FB
Warm-Lead Hub · Always Open
Facebook Group — The QLT Community
Central fishing pond · Weekly TT announcements · Movement identity hub
FreeCommunity
What Goes Here
- Weekly TT call announcements (every week, no gaps)
- Class wins + student testimonials
- Mark mini-lessons (5–7 min videos)
- Launch countdown content (Pressure Launch Plan phases)
- Ask Campaign surveys to shape messaging
Who's in Here
- Warm leads not yet in a class
- Past students staying in the conversation
- Potential affiliates exploring partnership
- Professionals considering coaching track
- Podcast guests post-follow-up
Pressure Launch Phases
- T-21 to T-15: Warm-up — "Notify Me" list build
- T-14 to T-8: Group launch + early access buildup
- T-7 to T-1: Pressure sequence, webinar promo
- T0: Launch Day — webinar premieres in group
- T+1 to T+6: Close week + cart close urgency
Now Action
Fill this group weekly. Affiliates get swipe files to promote TT calls. LinkedIn posts from Mark every Tuesday. This is the funnel mouth — keep it wide open.
Free Call
TT
Weekly · Every Tuesday · 1.5 hrs Zoom
Transformational Tuesday
Topic-based · Live QLT demo · Rotating hosts (Mark / Michelle / Natasha / Nikki) · Rotating weekly CTA
FreePrimary Entry
Traffic In
- Facebook Group weekly announcement
- Affiliate swipe files (weekly)
- Mark + Michelle LinkedIn posts
- Lead magnet nurture email CTA
- Podcast guest follow-up sequence
On the Call
- Topic-based transformation content
- Live QLT demonstration with participants
- Real coaching in real time
- Soft CTA at the end (varies weekly)
Post-Call (Dawn via GHL)
- Recording sent to all registrants within 24 hrs
- Summary email with one focused CTA (matches that week's goal)
- CTA varies by what class needs filling
Rotating Weekly CTA Logic
Abracadabra needs filling → CTA Abracadabra ($497) · How to Wow upcoming → CTA How to Wow ($2,997) · Basics upcoming → CTA Basics · $8K Program launch → CTA Discovery Call · Default → Abracadabra always
TT Format
IC
Goal-Specific · Any Day of the Week · TT Style Format
Ignition Calls
Focused, goal-driven TT-style calls — run any day as needed. One format, one clear CTA, one outcome.
FreeAll Formats
How It Works
- Same live Zoom format as Transformational Tuesday
- Runs any day of the week — not limited to Tuesdays
- Each call has one specific goal and one CTA
- Scheduled on-demand when we need to fill a class or launch something
- Promoted via affiliates, JV partners, and Facebook Group
Goal-Based Variations
- Standard TT → CTA Abracadabra (default)
- How to Wow TT → CTA How to Wow ($2,997)
- Body Electronics TT → CTA Body Electronics ($5,777)
- Webinar lead-in TT → CTA Webinar registration
- Quantum Accelerator TT → CTA Breakthrough Session
Operations
- Affiliates get a specific swipe file per TT goal
- JV partners promote relevant TT to their list
- Podcast guests get VIP link to invite their audience
- GHL landing page per call type with hidden affiliate slug
Key Principle
Same energy as TT. Different day, different goal. Ignition Calls are scheduled when there's something specific to fill or launch — not on a fixed schedule, but with a clear purpose every time.
Breakthrough Session Booked (GHL Calendar)
Conversion
BS
Coaching Conversation · 1-on-1 · Natasha-led · GHL Calendar
The Breakthrough Session
Diagnose before prescribe · Coach first, guide to best-fit path · Podcast guests also funneled here
KeyConversion Point
Entry Questions
- How did you find us?
- What drew you in — what got your attention?
- What are you looking to shift?
- What have you already tried?
Sales Approach
- Coach first — demonstrate a mini-experience
- Speak the Encompass language (QLT, conscious language)
- Guide toward best-fit rung on the ladder
- Guide toward a set package (all packages in GHL)
- Present Quantum Accelerator for right candidates
Booking Sources
- TT post-call follow-up email CTA
- Website "Discovery Call" button
- Podcast guest 2-call follow-up sequence
- Affiliate / student referrals
- Facebook Group CTA posts
Outcome Goal
Guide to the right set package in GHL. For Quantum Accelerator → send to application/intake. Always present $497 Abracadabra as safest first step if undecided.
Purchases First Product
Tier 2 · Entry — $197 to $997 · Self-Serve + First Live Experience
Self-Serve
01
Asynchronous · No Live Coach
My Words Shape My World
Recorded version of Abracadabra content · Included with How to Wow purchase as bonus
$197Self-Serve
What It Is
- Recorded, self-paced (asynchronous)
- Covers the core Abracadabra content
- Gifted FREE to How to Wow students as a bonus
- No live coach — pure content delivery
Pricing Logic
- Previously $444 — still overpriced vs Abracadabra ($497 with live coach) as self-serve
- Now $197 — positions correctly as self-serve entry
- Natural upgrade: "Want live coaching? Join Abracadabra"
CTA → Abracadabra ($497)
This is the gateway drug. After completing this self-serve version, the natural next step is: "Now experience it live with a coach."
★ Primary CTA
02
2 Zoom Sessions · 2hrs Each · Led by Natasha
Abracadabra — I Create With My Words
Live group class · Power of language & words · Intro to the Basics method · Optional 1-on-1 upsell
$497Was $177
What It Is
- 2 live Zoom sessions, 2 hrs each
- Live group coaching with Natasha
- Focus: power of language and conscious words
- Natural intro to The Basics
Upsell Option
- Add 1-on-1 coaching session → ask for more
- Present both options on every call
- Upsell price: ~$150 more (set exact price)
- Always recommend the upsell on discovery calls
Pricing Note
- Was $177 — raised to $497 to properly reflect live coaching value
- My Words Shape My World ($197 self-serve) now correctly sits below
- Basics ($1,997) now cleanly positioned above
CTA → The Basics ($1,997)
Post-Abracadabra email sequence: "Here's what you just experienced. Here's what's next." Leads naturally to The Basics.
Ascends the Ladder
Webinar — Entry Point into Basic Essentials · Being Built with Mark
Webinar
WB
Evergreen After Launch · Built with Mark · JV-Promoted
The QLT Webinar
Promotes Basic Essentials ($997) · 50% affiliate commission · JV partners + TT leads drive registrations
$997Offer Made
What It Does
- Live webinar with Mark — premieres, then goes evergreen
- Breaks false beliefs about lasting transformation
- Demonstrates QLT through Mark's story + client results
- CTA: purchase Basic Essentials ($997)
- Post-purchase: sales team follows up → Quantum Accelerator
Traffic Sources
- JV partners email their list (affiliate links)
- TT attendees → invited to register
- Facebook Group announcement + countdown
- Podcast guest VIP links (invite their audience)
- Lead magnet email nurture sequence CTA
Affiliate Commission
- 50% commission on Basic Essentials ($997)
- = $498.50 per sale for affiliates
- High commission justified by self-serve / async delivery
- Major JV incentive — easy to promote, high payout
- Tracked via GHL affiliate slug on registration link
Build Checklist
- Webinar script (Perfect Webinar framework) with Mark
- Registration + thank-you page in GHL
- Replay + evergreen version after live premiere
- JV partner media kit (copy, graphics, affiliate link)
- Post-purchase sales team sequence → Quantum Accelerator
Two-Step Close
Webinar → Basic Essentials purchase ($997) → Sales team follow-up call → Quantum Accelerator ($8,000). The webinar does the education. The sales team does the close on the big offer.
Webinar CTA → Basic Essentials
Tier 3 · Self-Serve Core — $997 · Webinar-to-Purchase
Self-Serve
03
Asynchronous · Self-Paced · GHL Hosted
Basic Essentials
Recorded information portion of The Basics · Module 1 gifted to affiliates to share · Upgraded by joining The Basics live
$997Self-Serve
What It Is
- Recorded clips from multiple Basics classes (Michelle + Emily)
- The information/presentation portion only — not the coaching
- Module 1 gifted to affiliates to share with their list
- Zero upsells after Module 1 so far — needs messaging fix
Messaging Problem
- Michelle currently undersells this ("someone took snippets...")
- Needs to be positioned as valuable standalone AND as preview
- The Basics ($1,997 live) is the natural "upgrade" CTA
CTA → The Basics ($1,997) + Quantum Accelerator Sales Team
BE buyers enter a sales team follow-up sequence — warm outreach to qualify and move them toward the Quantum Accelerator ($8,000). "You've started the foundation. Let's talk about what it would look like to accelerate all of it."
Core Transformation
Tier 4 · Core Live Programs — $1,997 to $2,997
Live · Zoom
04
4 weeks · 8 sessions · 2hr each + 1:1 coaching call
The Basics
Core transformation · Every 4–6 weeks · No prerequisites · Prerequisite for Applied Basics + The Core
$1,997Was $1,477
Format
- 2 hrs × 2x/week × 4 weeks = 8 total Zoom sessions
- Plus 1 x 50-min 1:1 coaching call
- Presentation + live coaching woven throughout
- Prerequisite for Applied Basics, The Core, all advanced work
CTA → Applied Basics ($2,222) or $8K Coach Track
Live · Zoom
05
6 weeks · 12 sessions · Prereq: The Basics
Applied Basics
2hr × 2x/week × 6 weeks + two 50-min 1:1 coaching calls · Prerequisite: The Basics
$2,997Was $2,222
Format
- 2 hrs × 2x/week × 6 weeks = 12 total Zoom sessions
- Plus 2 × 50-min 1:1 coaching calls
- Prerequisite: The Basics
- Prerequisite for: The Core, Sacred Body Signals
CTA → From How to Wow (live event) or $8K Coach Track
Live Events + High Commitment
Live Events — In-Person Intensives
Live Event
LE1
3-Day In-Person · Includes My Words Shape My World
From How? To WOW!
Prereq: My Words Shape My World (included) · Group prep call · Eye photos + Eye Talk session
$2,997Was $2,000
What's Included
- 3-day in-person live class
- 2-hr group prep call pre-event
- Eye photos + Eye Talk session
- "My Words Shape My World" ($197) included as bonus
Operations Note
- Add hotel + logistics info to sales page (most-asked pre-purchase question)
- TT call (goal: How to Wow) is the primary front-end for this class
- Next dates: coordinate with Natasha / Michelle
CTA → The Core ($13,333) or $8K Coach Track
Live Event
LE2
9 weeks total · 4.5-day In-Person · Food & Lodging Included
Body Electronics
4 wks prep: 3× 1:1 coaching + group prep call + supplements · 4.5-day live · 4 post-class group calls
$5,777Premium Event
Timeline (Critical)
- This is a 9-WEEK course — not just the live dates
- Mineral/supplement prep starts 4+ weeks before live
- Communicate start date as 4 weeks before live dates (prep begins immediately)
- 1-on-1 sessions must be scheduled early — no cramming
Operations
- Mark handles location + people logistics
- Dawn/Crystal: hotel rates, meeting spaces, food
- Add hotel info to sales page pre-purchase
- Dawn sends 1:1 scheduling email immediately after cart closes
Post-Class
- 4 weekly follow-up group calls
- Best affiliate candidates come from here
- Plant the seed: "Want to teach this?"
- Natural pipeline for Quantum Accelerator
CTA → Quantum Accelerator or The Core ($13,333)
Business Opportunity + Transformation Mastery
Tier 5 · $8K Flagship — 12-Week Coach Certification
★ New Offer · Being Built Now · Q2 Revenue Priority
The Quantum Accelerator
QLT Certification & Business Launch Program
QLT Certification & Business Launch Program
12-week intensive · Business opportunity · White-label GHL included · Become a certified QLT coach or enhance existing practice
$8,000
12-Week Program
Click to expand
What's Included (Draft)
- The Basics (live, 4 weeks)
- Applied Basics (live, 6 weeks)
- From How to Wow (live event, 3-day in-person)
- Leadership Facilitator Training ($1,200 value)
- 1:1 coaching sessions throughout
- Group calls + community support
Business Opportunity Layer
- QLT Certification upon completion
- White-label GoHighLevel CRM (their own branded system)
- Lead magnet funnel built for them
- Email sequences + swipe files included
- Professional graphics for Facebook page
- Training on how to run Abracadabra-style classes
- Tier 1 affiliate commissions (5%) on all product referrals
- 50% commission on Basic Essentials referrals ($498.50/sale)
- Listed as certified QLT coach on Encompass Life site
Who This Is For
- Existing coaches who want to enhance their practice
- Healthcare practitioners (chiropractors, naturopaths)
- Therapists looking for a consciousness-based modality
- Students who've completed Basics + want to teach
- Body Electronics graduates ready to serve
Ascension Path Beyond
- Body Electronics ($5,777) — in-person intensive
- The Core ($13,333) — 30-session deep dive
- Sacred Body Signals ($4,222)
- Eye Talk ($4,222)
- Powerful Presentations ($3,333)
- The Advanced Class ($15,555)
- Master's/PhD via Aidan University (~$60K)
🔧
GoHighLevel White-Label: Each certified coach gets their own branded GHL instance — their CRM, their calendar, their funnels. Encompass Life remains the engine behind it.
Certified → Becomes Affiliate · Feeds Traffic Back to Stage 01
The Flywheel — Affiliate + Community Engine
Affiliate Program + Facebook Community
Certified coaches + past students → advocates → traffic back to Transformational Tuesday
▾ Expand
Advanced Track — For Committed Students on the Path
Advanced
A+
The Full Advanced Track — $13K to $60K
The Core → Advanced Class → Master's/PhD
The Core ($13,333) · Sacred Body Signals ($4,222) · Eye Talk ($4,222) · Powerful Presentations ($3,333) · The Advanced Class ($15,555)
$60K+Full Track
The Core ($13,333)
- Prereq: Basics + Applied Basics + How to Wow
- 30 sessions: 2hr × 2x/week × 15 weeks
- Unlimited laser coaching calls
- Prereq for Sacred Body Signals, Eye Talk, Advanced
Specializations
- Sacred Body Signals: $4,222 · 12 sessions
- Eye Talk: $4,222 · 12 sessions · Prereq: Sacred Body
- Powerful Presentations: $3,333 · 10 sessions
- Leadership Facilitator Training: $1,200 (for coaches)
The Advanced Class + PhD
- Advanced Class: $15,555 · 30 sessions
- Master's/PhD via Aidan University: ~$60K
- Unique differentiator — NO competitor can match this
- Dedicated "For Professionals" funnel coming in Q2
Marketing Note
The Master's/PhD is the biggest untapped asset. It's a category differentiator no competitor can claim. Build a dedicated "For Professionals" funnel in Q2 targeting coaches, therapists, and healthcare practitioners.
Priorities — Next 30–60 Days · Stabilize. Prepare the Ground. Launch.
Week 1–2 · Foundation
- Build TT funnel in GHL (signup → booking form)
- Set up affiliate system + swipe files in GHL
- Weekly TT call schedule locked in
- Podcast guest 2-call follow-up sequence live
- Marianne + Shawn in GHL with admin access
Week 2–4 · Optimization
- Intro Calls added to public website
- Hotel/logistics info added to sales pages
- Post-TT follow-up email sequence automated
- Revised pricing live (Abracadabra $497, My Words $197)
- LinkedIn cleanup + consistent posting plan for Mark
Q2 · Scale
- Quantum Accelerator program designed + launched
- Lead magnet "5 Words" PDF built + opt-in live
- Pressure Launch Plan Phase 1 begins
- First JV partner cross-promotion
- "For Professionals" PhD funnel started